The Keeneland Championship Sale 2024 at the Breeders' Cup Del Mar

Wednesday, Oct. 30
Event Begins at 5 p.m. PT |
Sale Begins at 6:30 p.m. PT

Del Mar Thoroughbred Club decorated with Breeders' Cup livery

An Invitation to Play at the Highest Level

Seize your chance to be part of history at the inaugural edition of the Keeneland Championship Sale: a one-of-a-kind event offering unprecedented ownership opportunities in the world’s top racing and breeding stock.

Join the most influential and up-and-coming players in the Thoroughbred industry for an unforgettable night on Wednesday evening before the World Championships.


Essential Information

How to Register to Bid

Prospective buyers – both in-person and remote – should fill out the Prospective Bidder Form linked here at least 48 hours in advance of the sale to participate.

How to Bid

Once Keeneland has confirmed your registration, verify your login information to the Keeneland Sales Portal, linked here. You’ll need this information if you intend to bid remotely on sale day.

How to Watch

As this is an invitation only event, tune in to watch live on tv at FanDuel Racing, on the FanDuel+ app, or Keeneland’s YouTube channel at 6:30 PT / 9:30 ET

For support or bidding assistance day-of the sale please call (859) 288-4268 or email [email protected]

An Extraordinary Event


From sellers who wish to capitalize on the excitement of the World Championships to buyers seeking a chance to immediately get in on the action, the Keeneland Championship Sale offers a rare opportunity. 

Curated by Keeneland’s globally respected auction team, offerings will include Breeders’ Cup contenders, direct relations to Breeders’ Cup runners, and even stallion shares or breeding rights in Breeders’ Cup entrants or hot sires.

Keeneland auctioneer speaking into mic

The Keeneland Championship Sale is an opportunity to play at the highest levels of the sport. Prospective owners have the chance to enjoy the ride of a lifetime, potentially taking a horse from the sales ring to the Breeders’ Cup winner’s circle, and potentially back to the sales ring, all in less than a week. That’s a rare thrill only horse racing can provide.

Shannon Arvin
President and CEO

Attending the Event


Attendance to the Championship Sale is by invitation or request with both buyers and sellers individually invited to attend this event in the lead up to the Breeders’ Cup World Championships. Qualified, registered bidders may participate in person at the event, remotely via Keeneland’s online auction platform or by phone with a Keeneland representative.

Longines clock in front of Del Mar Racetrack

What better time to buy into a Thoroughbred and experience the thrills of ownership than on the stage of the World Championships?

Tony Lacy
Vice President of Sales