The Keeneland Championship Sale 2024 at the Breeders' Cup Del Mar

Wednesday, Oct. 30
Event Begins at 5 p.m. PT |
Sale Begins at 6:30 p.m. PT

Del Mar Thoroughbred Club decorated with Breeders' Cup livery

An Invitation to Play at the Highest Level

Seize your chance to be part of history at the inaugural edition of the Keeneland Championship Sale: a one-of-a-kind event offering unprecedented ownership opportunities in the world’s top racing and breeding stock.

Join the most influential and up-and-coming players in the Thoroughbred industry for an unforgettable night on Wednesday evening before the World Championships.

An Extraordinary Event


From sellers who wish to capitalize on the excitement of the World Championships to buyers seeking a chance to immediately get in on the action, the Keeneland Championship Sale offers a rare opportunity. 

Curated by Keeneland’s globally respected auction team, offerings will include Breeders’ Cup contenders, direct relations to Breeders’ Cup runners, and even stallion shares or breeding rights in Breeders’ Cup entrants or hot sires.

Keeneland auctioneer speaking into mic

The Keeneland Championship Sale is an opportunity to play at the highest levels of the sport. Prospective owners have the chance to enjoy the ride of a lifetime, potentially taking a horse from the sales ring to the Breeders’ Cup winner’s circle, and potentially back to the sales ring, all in less than a week. That’s a rare thrill only horse racing can provide.

Shannon Arvin
President and CEO

Attending the Event


Attendance to the Championship Sale is by invitation or request with both buyers and sellers individually invited to attend this event in the lead up to the Breeders’ Cup World Championships. Qualified, registered bidders may participate in person at the event, remotely via Keeneland’s online auction platform or by phone with a Keeneland representative.

Longines clock in front of Del Mar Racetrack

What better time to buy into a Thoroughbred and experience the thrills of ownership than on the stage of the World Championships?

Tony Lacy
Vice President of Sales

Event Details

gate icon

Venue

Del Mar Paddock

calendar icon

Schedule

5 p.m. PT Event Begins
6:30 p.m. PT Sale Begins
9:30 p.m. PT Event Concludes

The Keeneland Championship Sale 2024 at the Breeders' Cup Del Mar

An Exclusive Platform


No other event in the world will feature a catalog or an audience like this one. Conducted and curated by Keeneland’s world renowned auction team, the evening’s offerings will include but not be limited to:

  • Breeders’ Cup Contenders | Full sale or fractional interest sales of Breeders’ Cup and undercard stakes contenders
  • Direct Relations | Bloodstock closely related to Breeders’ Cup participants
  • Stallion Shares or Breeding Rights | For Breeders’ Cup entrants
Breeders' Cup trophy

The Keeneland Championship Sale is an opportunity to play at the highest levels of the sport. Prospective owners have the chance to enjoy the ride of a lifetime, potentially taking a horse from the sales ring to the Breeders’ Cup winner’s circle, and potentially back to the sales ring, all in less than a week. That’s a rare thrill only horse racing can provide.

Shannon Arvin
President and CEO

Frequently Asked Questions

Will the offerings appear at the sale?
Given the proximity to the Breeders’ Cup races, horses will not be physically present during the event and will be offered remotely.
Who will attend the Championship Sale?
Attendance to the Championship Sale is by invitation or request with both buyers and sellers individually invited to attend this event in the lead up to the Breeders’ Cup World Championships. Qualified, registered bidders may participate in person at the event, remotely via Keeneland’s online auction platform or by phone with a Keeneland representative.
When can I enter?
Anytime. Keeneland will offer concierge entry services to develop the best model and entry for your scenario. 
Can buyers bid remotely?
Yes, approved and accredited buyers may bid through Keeneland’s online bidding platform or by phone.
Can I also sell at the Keeneland November Sale?
Those offered at the Championship Sale will have a free and preferential entry into Keeneland November immediately after the Breeders' Cup on Tuesday, November 5.
The Keeneland Championship Sale 2024 at the Breeders' Cup Del Mar
Archway at Del Mar

Own Each Moment

Owning a racehorse means feeling pride when watching training sessions, passion before each race and the adrenaline rush of seeing your horse compete against the best of the best. It means you join an elite group of owners, and have the opportunity to leave your mark on horse racing history.

An Unmatched Opportunity


There is no better moment to seize your spot at the pinnacle of the racing world. New and established buyers will have the opportunity to buy into the sport’s top athletes and their direct relations and enjoy the thrills of the Breeders’ Cup.

Curated and conducted by Keeneland’s world-renowned auction team, the event’s offerings will include:

  • Breeders’ Cup Contenders | Full sale or fractional ownership interest sales of Breeders’ Cup and undercard stakes contenders
  • Direct Relations | Bloodstock closely related to Breeders’ Cup participants
  • Stallion Shares or Breeding Rights | For Breeders’ Cup entrants or hot sires
Longines clock in front of Del Mar Racetrack

What better time to buy into a Thoroughbred and experience the thrills of ownership than on the stage of the World Championships?

Tony Lacy
Vice President of Sales

Frequently Asked Questions

Will the offerings appear at the sale?
Given the proximity to the Breeders’ Cup races, horses will not be physically present during the event and will be offered remotely.
How can I register to bid?
To initiate the registration process, please contact a member of the Keeneland sales team. 
Can I bid remotely?
Qualified, registered bidders may bid in person at the event, online via Keeneland’s auction platform, or by phone.